In the new economy, customer satisfaction has gone out of the proverbial window. Instead of customers being satisfied, they are now processed according to systems and processes which seek to eliminate complaints rather than achieving a level of satisfaction superior to the immediate need.

Computer systems have led to a reduction in service staff as the "take a number"approach becomes more and more financially appealing and justifiable to organisations focussing on the bottom line.

The power of the consumer remains however - it is in the ability to "vote with your feet" - don't support the corporate entity that simply seeks to exchange your hard-earned cash for its inferior products! How do you do this? Firstly, listen to what others have to say before making your decision; Secondly, make you voice heard by letting others know of your less-than-satisfying experience with the offending party'spotential customers! Why should they get away with it? Let them earn your loyalty and customer.

When you shop, ensure that you are getting the best price. Purchase online with confidence as a Democratic Consumer.